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Equipment, build-outs, and marketing for gyms and studios — funded on your membership revenue.
Fitness businesses have something lenders love — recurring membership revenue — and something banks struggle with: equipment that depreciates and leases instead of owned real estate. Revenue-based underwriting reads your monthly deposits directly, so a healthy membership base qualifies you even when a bank balance sheet wouldn't.
We fund gyms, boutique studios, CrossFit boxes, yoga and pilates studios, martial-arts schools, and personal-training businesses at $5,000–$10 million. Common pattern: equipment refresh or expansion funded in fall, repaid off the January wave it helped capture.
Timing matters more here than in most industries. Equipment ordered in October arrives for the January wave; equipment ordered in January arrives for the tail of it. A decision comes within 24 business hours and, on deals up to $2 million, funding follows within 24 hours of approval, so the binding constraint is almost always your vendor lead time rather than ours — work backward from the delivery date, not the funding date.
Gyms and studios typically see 80%–150% of monthly revenue, within $5,000 to $10 million. A studio billing $28,000 a month generally lands in the $22,400–$42,000 band. Recurring dues make repayment unusually predictable here, which tends to help both the amount and the structure.
Not as a warning sign. Seasonal membership curves are normal in fitness files, and the $10,000 monthly minimum is read as an average across four months of statements, so a summer dip does not stop you qualifying. What a deep dip can change is size: when the weakest month in the four-month window falls far below the window's average, the remittance is sized to that month rather than to the average. Last year's statements for the same four months are what let the average stand, and applying while your winter and spring months are in the window helps too.
Both. Commercial fitness equipment holds up well used, and a refurb package with a vendor quote can be financed either way. We arrange equipment financing through a direct lending partner; what we fund in house is working capital, which can pay for equipment too.
Franchisees qualify the same way on their own revenue. Franchisor-mandated refreshes and build-out standards are a common funding use; see our franchise financing page.
Considerably. Predictable monthly dues from many members is one of the stronger deposit patterns we see and often supports the upper end of the range.
Yes: working capital we fund in house can pay for equipment. For a large order, equipment financing is worth weighing too; we arrange it through a direct lending partner.
Neither, on deals up to $2 million. On those deals we don't file a UCC-1 against the business, and there's no confession of judgment in our agreements. No collateral is required on anything we fund in house. Both are worth checking line by line on any offer you compare — in this industry they're common, and either one matters far more than a slightly better rate.
Funding is sized at 80%–150% of monthly revenue and terms run 4 months to 3 years, so the same amount can carry very different payments. The figure to ask for is the scheduled payment, not the advance — then test it against your slowest month rather than your strongest. A studio that comfortably covers a payment in February and can't in July hasn't actually solved anything.
Yes. Anything that lands in the business account counts for sizing, whether it came from dues, training, retail or recovery services. Consistency matters more than any single line: many small payments across a month read as recurring business, while one large transfer reads as concentration. Transfers between your own accounts are netted out, and proceeds from another funder are removed, because they are not revenue and they disclose the position behind them.